The Right Content, Follow the Algorithm or the Readers?

zainaftonjalaluddin By zainaftonjalaluddin - Content Creator, SEO Expert, Writer
5 Min Read
The Right Content, Follow the Algorithm or the Readers? (Ilustrasi)

cm – In this digital era full of algorithms, we often find ourselves puzzled about whom we actually serve: the algorithm or the readers?

It’s like choosing between satisfying a demanding boss or a loyal friend. But don’t worry, let’s delve into this issue in a relaxed and humorous way. Let’s get started.

The Algorithm

Let’s imagine the algorithm as a demanding boss who always wants reports on time and is never satisfied with our performance.

This algorithm, with all its complexity, is tasked with regulating what millions of netizens see on their timelines.

So, it’s understandable that many content creators feel the need to “worship” the algorithm to get their content on the front page.

This algorithm is smart but also a bit cunning. It knows what users like based on their previous interactions and cleverly arranges the content to match those preferences.

The algorithm is very realistic it only cares about numbers: clicks, likes, shares, and comments. So, if we want our content to go viral, we need to understand how this algorithmic brain works.

Spoiler alert: it doesn’t have a heart, so don’t expect the algorithm to be moved by our emotionally charged content.

The Readers

On the other hand, there are the readers, who are like loyal friends who always support us but can sometimes be picky.

Readers are human (believe it or not), and they have emotions, preferences, and specific expectations for the content they consume.

They want to be entertained, inspired, and maybe even educated. They are the main reason we started writing or creating content in the first place, right?

Readers can be very loyal but also very critical. They can provide direct feedback through comments, DMs, or even emails that are longer than a thesis.

They appreciate authentic content that aligns with their values and interests. And this is often overlooked by the algorithm.

So, Who Should We Follow?

In an ideal world, of course, we want to follow our conscience and create content that meets the desires of our readers.

However, we also can’t ignore the power of the algorithm, which can determine the life or death of content. The key is to find a balance between the two.

  1. Understand the Algorithm but Don’t Get Trapped: Learn how the algorithm works and use that knowledge to optimize our content. But, don’t lose our identity just to please the algorithm.
  2. Focus on Quality Content: Create high-quality content that is relevant to the readers. Good content will always find its way, though it may take time.
  3. Interact with Readers: Don’t forget direct interaction with readers. Their feedback is valuable and can help us create better content.
  4. Analyze Data but Don’t Rely Solely on It: Use data to understand what works and what doesn’t. But remember, data is a tool, not the ultimate goal.

Conclusion

Choosing between the algorithm and the readers is a classic dilemma faced by many content creators. However, with a bit of cleverness and a lot of patience, we can navigate this digital world more wisely.

Remember, the algorithm may bring our content to millions, but loyal readers are the ones who will stick around even if the algorithm changes a thousand times.

So, let’s create content that not only satisfies the algorithm but also touches the hearts of our readers. Who knows, along this journey, we might find a way to harmoniously unite both.

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